I applaud ASU for its creative use of videos to help explain and communicate science.
The ASU International Institute for Species Exploration (IISE) launched a media campaign to raise public interest in cybertaxonomy. View the trailer at www.planetbob.asu.edu. It's also posted on YouTube, and while not as popular as dropping Mentos into a Diet Coke, it's attracting attention.Another video, featuring Matt Fouch, looks at the "Bigfoot" seismometer array deployed in Arizona as part of the EarthScope USArray program. http://www.azpbs.org/asuspotlight/player169.php?id=23&episode=105